Real estate lives online, where every touchpoint shapes perception and drives decisions. Each interaction matters—and can be the difference between a successful sale and a missed opportunity. Wilen’s touchpoint marketing platform spans over 400 proprietary channels and more than 2,000 syndication partners, ensuring your listing reaches the right buyers at the right time. The result: increased exposure, stronger engagement, and market-leading outcomes.

Content Touchpoints

Without strategy, content is just noise. Wilen delivers purposeful creative that generates results—across print, digital, and immersive media. From high-impact photography and virtual tours to floor plans and copywriting, each asset blends emotional appeal with SEO precision to highlight what makes your property unique. Whether it’s a landing page or a full campaign, our in-house team at 1mw.com manages every detail throughout the listing lifecycle. Backed by proprietary syndication and smart distribution, we maximize exposure efficiently and effectively—turning buyer discovery into action.

Tracking and Reporting for Content Touchpoints

We measure how your property stacks up against active and recently sold listings in the area. Online performance indicators—views, saves, shares—reveal momentum and buyer interest. These insights allow us to optimize in real time. Our detailed reporting provides a clear picture of your property’s current position—and identifies the adjustments needed to drive results.\

Identity Touchpoints

Buyers respond instinctively to what they see, smell, and feel. A cohesive property identity—whether Modern Farmhouse, Mid-Century Modern, or Coastal—should be evident in every element. Scent, lighting, and color palettes influence emotion and memory, shaping how a space is experienced. We ensure every detail reinforces the intended identity, making the home feel thoughtful, cohesive, and market-ready.

Tracking and Reporting for Identity Touchpoints

We analyze how buyer interest translates into action. If strong online views aren’t resulting in showings, we identify the disconnect. Early feedback and behavioral data guide strategic adjustments, helping us refine the presentation and maintain buyer momentum.